A Powerhouse Partnership

The Pronk+Magic partnership represents an ideal mix of skills 
and strengths for seamless conceptualization and creation of 
blended products.

What does each company bring to the partnership? Pronk brings a unique ability to conceptualize and produce digital and print programs through exceptional editorial and design services, cutting-edge creativity, and a deep understanding of the needs of educational publishers and markets. Magic brings twenty years of experience delivering digital services, a large permanent staff (over 400), a code library, well-developed automation tools, and established digital workflows.

A Single Solution

Have you been looking for a vendor that can conceptualize, 
develop, and produce exceptional content to span both digital 
and print formats?

Pronk+Magic will meet this need. Our strategic partnership gives us the capacity to

• prototype print, digital, and blended products
• plan and execute print, digital, and blended workflows

The result? You have increased control over all stages in an integrated digital and print workflow, with the convenience and simplicity of a single solution and a single point of accountability.

One Point of Contact

Pronk+Magic eliminates confusion and duplicated effort by establishing a single point of contact for each project.

Our project management philosophy includes the following key principles:

• We take problems off a client’s plate—we don’t add to them.
• We spot challenges early, develop solutions, and present options.
• We strive for simplicity and transparency in our communication 
and processes.

We will tailor communication and project management to each project according to your needs. In general, however, project management will reside in Toronto for projects driven primarily by editorial and design. For projects driven primarily by technical groups, the single point of contact will be in Delhi.

North American and Offshore Options

We increase the control you have over costs by offering choices about offshore and North American value within the same solution.

For example, you may prefer your art direction and instructional design conceptualization done in North America, while realizing the cost savings of technical development, content integration, and art production offshore. With the Pronk+Magic partnership, you can craft the package that meets your needs.

One of North America’s largest and most respected full-service solutions providers for educational publishers, Pronk provides expertise in developing, designing, and producing K–12 student and teacher materials in both print and digital formats. Guided by their mission statement, “inspiring the student,” Pronk has earned a reputation for passion, commitment, and exceeding expectations. Pronk is based in Toronto, with offices in Chicago and Pune, India.

Find out more about Pronk here.

Magic Software builds next-generation digital products for educational publishers around the world—including Australia, the United Kingdom, Europe, Latin America, and North America. With 20 years of experience, Magic delivers services that range from technology development, media production, and quality assurance testing. Located in India, Magic is the world’s largest 
K–12 specialist offshore company.

Find out more about Magic here.

If you would like more information or a complete presentation of our services, please contact us.